Marketing & Promoting

Marketing and promoting your assisted transportation service is an importance piece in building a sustainable transportation service, whether your organization is non-profit or for-profit. The first step will be to develop a marketing plan, which outlines what your overall plan is, describes your organization and the service you intend to provide, and identifies who your clients are, how you will deliver the service, and how you will reach those clients.

The Government of Canada, Business & Industry, and put together extensive information and resources on marketing and promoting your business which can help you get started on your marketing plan:

  • Marketing Basics: includes resources on developing a marketing plan, online marketing, marketing strategies, website development and analytics, and branding.

  • Promoting and Advertising Your Business: includes resources on measuring the results of your advertising, developing promotional brochures and websites, public and media relations, and information on specific kinds of marketing


As you are developing your marketing plan, it is important to think about the most effective ways to reach your targeted clients. There are several ways to do so, and some options include:

  • Advertising through media (e.g., social media, local newspapers, radio, TV, print publications, websites)
  • Distributing flyers (e.g., flyers at the local seniors centre, Canada Post direct mail)
  • Local listings (e.g., directories, online and print listings – see below)
  • Attending Events & Networking (e.g., attending seniors’ events, local expos, conferences)
 
In 2017-2018, the MARD Centre conducted a Provincial Transportation Needs Assessment, which included questions on seniors’ preferences for finding out about local assisted transportation services. The majority of both senior drivers and senior non-drivers indicated that they would prefer to find out about assisted transportation services through media sources including community newspapers, television, radio, and the internet.

Listings
There are several online and print resources in which you can have your assisted transportation service listed in order to promote your service. These include provincial online databases and local resources targeted to seniors. Please confirm eligibility requirements when requesting to be listed.

Provincial 

​​211 Alberta

211 is a free, confidential, multi-lingual, 24 hour information and referral system. 211 provides information on government and community based health and social services. 211 is available in certain regions across the province.  To get listed in the database please visit 211 Alberta's Terms of Use to determine eligibility. If your organization is eligible, please contact the 211 Community Resource Department at 780-392-8722 or [email protected].


Online Listing of Alternate Transportation Providers for Seniors​


This Online Listing is a searchable online database of ATS providers (both for-profit and non-profit) in rural and urban Alberta. Service providers can be searched by AHS Zone, community, and/or organization. Listings include organization name, address, phone number, website, email, and contact person where available. To get listed, please contact the MARD Centre at 780-492-6273 or [email protected].

  
Edmonton

Guide to Mobility and Independence (8th Edition) 

The Guide is a comprehensive listing  of essential services such as meal delivery and grocery shopping, housekeeping, aids to daily living, home care, support groups, seniors’ centres, and transportation providers in the Edmonton Metropolitan Region. The majority of organizations listed have a focus on seniors, offer in-home services, or offer seniors a discount towards their services. The Edmonton Guide is currently being updated with an anticipated release of January, 2019. To get listed in this Guide, please contact the MARD Centre at 780-492-6273 or [email protected]

SAGE Directory of Senior Services 

The Directory is a comprehensive seniors' resource guide developed by the Seniors Association of Greater Edmonton (SAGE) which includes information about services and resources for seniors in Greater Edmonton. Topics include crisis & emergency, elder abuse, estate planning, finance, health & wellbeing, help at home, housing, leisure & recreation, personal safety, seniors' centres, seniors information services, transportation, and volunteer resources. To get listed in the SAGE Directory of Senior Services, please contact Carlina MacInnis at [email protected].


Seniors Transportation Information Hubs





















ESCC Linkletter
  
The ESCC Link Letter is your link to news, events, and resources for the Edmonton seniors sector. The e-newsletter is published weekly from September to June and bi-weekly in July and August and includes resources, professional development opportunities, news, and events (including online webinars). Submissions for the Link Letter can be sent to [email protected].


Calgary

Guide to Mobility and Independence 

The Guide is a comprehensive listing  of essential services such as meal delivery and grocery shopping, housekeeping, aids to daily living, home care, support groups, seniors’ centres, and transportation providers in Calgary and surrounding areas. The majority of organizations listed have a focus on seniors, offer in-home services, or offer seniors a discount towards their services. The Calgary Guide is currently being updated with an anticipated release of January, 2019. To get listed in this Guide, please contact the MARD Centre at 780-492-6273
 or [email protected]

The Seniors Transportation Information Hubs are a one-stop shop for information on driving, retiring from driving, using public and assisted transportation services for seniors in Edmonton. There are 11 locations throughout Edmonton. ​To have your brochure included at these Information Hubs, please contact Rosalie Gelderman at [email protected]